Now, even though the last fatal drunk-driving crash happened in 2010, Mayor Randy Brown wants to ramp the campaign up even more – and he's devised a plan other communities should consider adopting.
Don't even think about driving through the streets of Evesham if you've had a few too many.
In the past half-decade, law-enforcement officials in the Burlington County community have arrested more than 1,000 individuals for driving while under the influence as part of the municipality's crackdown on drunken driving.
Now, even though the last fatal drunk-driving crash happened in 2010, Mayor Randy Brown wants to ramp the campaign up even more - and he's devised a plan other communities should consider adopting.
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It's a 30-day pilot program offering shuttle service to take people home from bars - free.
That's right, Evesham wants to be your designated driver.
"If you are an Evesham resident and in one of our businesses that sell alcohol, we are going to bring you home for free," Brown said. "You don't ever have to leave that bar or restaurant alone again if you believe even a hint that you're intoxicated."
The 30-day pilot is the happy result of a partnership among the Marlton (Evesham) Business District, the Evesham Township Celebration Foundation, Mothers Against Drunk Driving and Sober Sam, the company that will do the driving.
It's supported by a $2,500 grant from the New Jersey Department of Transportation. No local taxpayer money is being used in the test stages of the program.
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The set-up is elegantly simple. On weekend nights, the shuttle system makes five stops near the township's nine drinking establishments, ferrying passengers straight home before heading to the next stop.
It's not a way for people to bar hop, the mayor told Alex Young of NJ.com. Rather, it's a way to ensure that they make it home safely after a night out with friends and maybe that third Cosmopolitan or Mojito.
The police have created a smart-phone app that lets users access shuttle schedules and contact information for Sober Sam.
Dubbed "Evesham Saving Lives," the program had 65 takers over the Friday, Saturday and Sunday of Labor Day, its first weekend in existence.
Buoyed by the numbers, Brown says there's a good chance that once the test phase ends in October, money will be there to keep it going.
"The program far exceeded my expectations," he added. "Our town embraced it and, most importantly, the businesses embraced it. They put signs up and pushed their customers to use it."
Where skeptics may see a township that is only encouraging its residents to go out and get drunk, we see a township doing its utmost to save lives. The mayor is right: If the shuttles bring one person home safely, the program will be a success.